ABOUT US - Vision, Mission and Values

Our vision is to be a premier and trusted
automotive parts and industrial supplies company
known for its enterprise and service.

We want to value add to our channel partners’ business
and extend their reach and growth.
We believe that collaboration can develop an extensive network
and truly service our customers better.

At Soon Aik, we live by 5 core values:

Customer Focused:
We are consistent in our service, delight our customers with our sincerity, meeting or exceeding their expectations regularly.

We are passionate, committed and responsible. Through leading by example, we carry out our duties diligently to achieve personal and organisational success.

Learning & Development:
We promote continuous learning and development to improve our competencies, constantly gaining knowledge, skills and abilities to prepare and adapt ourselves in response to market changes, growth and opportunities.

Teamwork & Communication:
We foster a culture of open communication where teamwork is built. We act with integrity, trust and respect towards each other.

We seek co-operation and collaboration with all stakeholders to achieve lasting win-win relationship and positive outcomes.